Ah…a new semester is beginning and I am one of the instructors for the basic skills class at USF, which is the first counseling course our masters students take. As I am reviewing the syllabus I am reflecting on one of the assignments in particular, the field placement assignment. As difficult as it is, it really underscores the importance of networking, a skill that students need to have.
Each year at the University of South Florida we torture our new students by making them go out into the field, choosing a site that interests them, and then making them spend 20 hours volunteering at that site. Although some may disagree, we really don’t do this to punish the students, or ourselves for that matter. Yes, this assignment freaks them out and is time-consuming for us to manage, but the exposure they get is well worth it. However, I do think if the students understood networking and had some basic networking skills this assignment would be much easier, not to mention their job search later on.
So…
What is networking?
Despite what you might think, networking is NOT asking for a job. In fact, networking is NOT about asking for anything. Networking is about establishing relationships. It’s about finding common ground, making a connection. It’s about nurturing and maintaining that connection by being of service to that person. So don’t call someone, ask if they are hiring, and think you are networking. You aren’t.
Why network?
The short answer is because you may want something from this person at some point. But you may not know what you’ll want, when that will be or even if this is the right person. This is actually the best time to network. Remember that you network to establish relationships and allow your actions to flow naturally from there.
How do I network?
First, you’ve got to get yourself out there. Attend trainings and conferences. Be sure to always wear a name badge (have one custom made for an extra professional touch!) and carry business cards. Carry the cards in your car, in your purse, etc. Never be anywhere without a card. And get yourself something to carry them in so they don’t become mangled. Remember, your card represents you.
Once you’ve introduced yourself, ask the person something about themselves. Networking is a lot like making small talk at a party, and all the same rules apply. Don’t monopolize the person or the conversation and be sure to read social cues. And don’t sit down until you have to. I know that sounds strange, but unless you are a very extroverted person you will need to push yourself a bit. If you sit down too soon, you will miss too many opportunities to mingle. Remember, it’s netWORK, not netSIT or netEAT.
If you can’t get yourself to an event, then be sure to have a professional presence on LinkedIn. LinkedIn is a great place to network virtually with thousands and thousands of professionals. And for goodness sake’s use a professional photo, not one of you in a halter top. You may think you look cute, but trust me un-professional dress like that does not score points with future employers.
Yours in the Joy of Knowledge,
Barbara LoFrisco
