The Intersection of Counseling and SEO Jessica Tappana’s Approach to Client Success Ep.73
Episode Overview
About Guest: Jessica Tappana
Jessica Tappana is a highly respected licensed clinical social worker and the founder of Aspire Counseling, a private practice based in Columbia, Missouri, specializing in trauma, anxiety, and OCD treatment. Jessica’s journey into the mental health field began at an early age, inspired by her own positive experiences with therapy during a challenging time in her life. Determined to make a difference, she pursued her passion, earning her Master of Social Work (MSW) degree and gaining extensive experience in various clinical settings. Jessica’s career began at a state hospital where she worked with high-acuity patients, developing her expertise in evidence-based practices such as Dialectical Behavior Therapy (DBT) and Cognitive Behavioral Therapy (CBT). Her early experiences laid the foundation for her approach to therapy, which emphasizes the potential for change and the power of therapeutic relationships.
In addition to her clinical work, Jessica is the founder of Simplified SEO Consulting, a company dedicated to helping mental health professionals optimize their websites to reach their ideal clients. Recognizing the importance of visibility in the digital age, Jessica taught herself the intricacies of search engine optimization (SEO) to ensure that her practice could attract the clients who would benefit most from her services. Her success in this area led her to create Simplified SEO Consulting, where she now helps other therapists grow their practices through effective SEO strategies. Jessica’s unique combination of clinical expertise and business acumen has made her a sought-after speaker and consultant in the mental health community, where she continues to advocate for the use of SEO as a tool for expanding access to mental health care.
Jessica’s dedication to both her clients and her colleagues is evident in her approach to her work. At Aspire Counseling, she has built a team of skilled clinicians who share her commitment to evidence-based practice and client-centered care. Jessica’s leadership and vision have allowed her to expand the practice organically, adding new clinicians and opening a second location to meet the growing demand for services. Whether through her work as a therapist, her role as a business owner, or her efforts to support other mental health professionals, Jessica Tappana exemplifies a deep commitment to helping others achieve their full potential.
Episode Transcript
Becky Coplen: Thanks for returning to mastering counseling. Today we are super excited to have Jessica Tappana with us. Welcome to the show today, Jessica.
Jessica Tappana: Thank you for having me. I’m so excited to be here and have the opportunity to chat a bit.
Becky Coplen: We look forward to hearing what you have to share. And she is the owner and Director of Aspire Counseling, and also a big part still of seeing clients in that organization. So we’re going to hear about that today. She also has some other things on the side, more on the business end , and some SEO work. But why don’t you first just tell us how you got into the mental health world and what you studied and what got you started in this field.
Jessica Tappana: Yeah. So I decided I was going to be a therapist when I was 12 years old. Probably. Oh, wow. Yeah. Probably not. Unlike a lot of us. I started, , just noticing that I was, , I was kind of the person that a lot of my friends talked to, and I loved that. That wasn’t. I think that that’s part of why they talked to me was like, I had all the patients in the world to listen to, you know, the little upper elementary, early middle school drama that my friends would come, even though I wasn’t usually part of it. I loved hearing their stress and like, I don’t know, it just came natural. And so at the time, I had gone through some stress myself.
Jessica Tappana: My parents were engaged in a pretty nasty custody battle, and we went to a therapist, I would say probably saved my life. And and it was life changing. And so at the same time that here I am having this life changing experience with therapy, I’m noticing my friends are naturally reaching out to me. And that combination, I just I knew I wanted to be a therapist, but because I’m very practical. When I was in high school, I decided clearly the best route to become a therapist was to get a degree in elementary education and write clearly and practice as a teacher while going to school at night to get my master’s degree that didn’t like I was doing. I was along those lines, working on my elementary b.ed degree and also working on a dual psych degree and just more passionate about that. And so my mom said to me, you know, you can go get a degree in social work. And if you do, there’s this thing called advanced standing, and it may actually be the fastest way to get to your goal. So. So I switched over and never ended up getting that degree in elementary education. I just had a bunch of credit hours towards it.
Becky Coplen: Yeah,
Jessica Tappana: I often joke that very little in my life turned out the way I planned. I didn’t get married when I planned. I didn’t have children when I planned.
Jessica Tappana: Those things both happened on different timetable than I’d initially envisioned. But the one thing that happened exactly is, and I didn’t even get my clinical degree when I had anticipated, but the one thing that went the way I expected is I opened my practice the year I was 30, and that was when I was 12, when I decided I was going to do.
Becky Coplen: Oh, wow. That is pretty amazing, I think. You know, I think a lot of people kind of stick with what they think. But at 12, to know specifically that you wanted to do this and then to pin it on the exact year, that is really amazing. So, , what areas did you work in prior to opening Aspire Counseling?
Jessica Tappana: Prior to starting Aspire Counseling, I began my career at our state hospital, and that is such a unique environment to learn at. I actually really had an amazing experience there. It was challenging. We were working with some of the most mentally, you know, some of the highest acuity clients in our state. But our state hospital believes very firmly in evidence based practice and did a fantastic job training me on dialectical behavior therapy and some CBT And just. I was surrounded by these incredible clinicians who had to be really good at their jobs. I was given the opportunity to do some individual therapy and a whole lot of group work, and just immersed with these clients every single day.
Jessica Tappana: And I think starting my career that way meant I was a lot less intimidated in private practice. And then I went and I worked at a private school for kiddos who had big emotions, is how I describe it. And we’re needing a different setting for their education. And there again, I had the opportunity to work with some higher acuity kiddos and just spend hours. Some of them I spent hours a week with at various points, and just developed such a love again for seeing the way that people can change. And I think also both of those settings, having worked with people that were such high acuity, watching them make gains and watching people who, you know, at the state hospital that society had almost given up on, and same with in the school setting. There were kids that the school districts had given up on, watching them change their lives and learn skills and learn new ways of interacting and face past traas that they never thought they would be strong enough to face. I think it was from there that I decided, when I had my daughter that I wanted to open my private practice, but I think I have always maintained such hope for change and such hope for the han ability. Like you are never worth. You know you are. It is never hopeless. Therapy is never, never has to be this stagnant thing that you do for years without feeling any better.
Jessica Tappana: I mean, you might be in therapy for years, but it’s not this thing where you make no progress, because I have seen some of some people that, you know, other people thought could never change. I’ve seen them change and find meaning and hope and joy and yeah, when I have rough days, I just think back to some of those clients that made such incredible progress. I feel like against all odds that I worked with early on.
Becky Coplen: That’s amazing. I love your focus on the positive change and that no one is too far gone. And sounds like you had a lot of experiences, even with all ages before you opened aspire. So that’s awesome. And you are still working with teenagers, adolescents. And I saw something on your website about even with people adjusting at college, is that pretty much the age range you’re with?
Jessica Tappana: That is kind of my favorite age range, but being as I’ve progressed in my career and have a lot of responsibilities outside of just seeing clients these days, my hours are a little bit different. I’m also in that stage of raising kids, and so one thing I had to do was give myself permission for my own needs to change. And so I’m seeing a lot more adults than I used to. And I’m finding that I’m also really liking working with professional adults who struggle with either anxiety so severe it’s like affecting their career or with past trauma they haven’t resolved.
Jessica Tappana: And so now I’m kind of working with teens usually like 15, 16 through adulthood. And, and it’s just a little bit, a little bit more broad than it used to be. But I’m finding that I really, love all of that. What I love is anxiety and trauma and helping people feel better when they didn’t realize they could feel better. .
Becky Coplen: That’s for sure. Let’s talk about we’ll get back to definitely some of your approaches in helping people especially through trauma. But let’s talk about the whole team at aspire because you have multiple people joining you in the practice. Would you say you were adding 1 to 2 clinicians a year? How has your process been to build the practice in reaching more people and specific needs?
Jessica Tappana: Yeah, sometimes it’s been pretty organic. It started really, when a couple different people just asked me, hey, how do you feel about bringing on contractors? And I wasn’t sure how I felt because I really started my practice thinking I was going to be kind of a part time thing when my daughter was a baby, while I raised her. And what I found is there’s so much need in the community. And as word spread and I started getting referrals, I just kept saying yes. And I remember this time where my husband goes, how many clients are you seeing a week now? And I was like 30.
Jessica Tappana: And he’s like, at some point you’ve got to stop saying yes to people. And that’s when I was like, but there’s nowhere to refer them at this point. And so then that’s when I started kind of the group practice. But I joke the first year, first year I think I added four, but I still wasn’t sure if I was going to stick with this group practice thing. I say like the theme of 2018 was like, what is a group practice and do I even want one? From there, it was kind of organically adding people either as they found us or there have been a couple times that we’ve looked for therapists. We have three people now that we’ve hired that were interns first, one of which eventually moved out of state and moved on, but the other two started as students with us. They all three did, and they all three were fantastic clinicians. The one just we were excited for her to move out of state like she always wanted. And then. But having students is fantastic because we get to kind of I say we get to mold them if we’re honest. Yeah. And then and then they get a really good feel for us and we get a good feel for them. We’re just really, I think, lucky that three out of three have been good fits and stayed on and been hired.
Jessica Tappana: And then and then I opened a second location when one of my clinicians moved who loved in person work, and she said, you know, hey, I want to stay with aspire. Can I? I said, sure. About half a year into being in her new location, she was like, so I really miss in-person work. And I was like, well, we’ll open a second location there. You’ve been with us forever. She then got an opportunity of a lifetime that fell into her lap and she left. But so then I was really actively looking. We added two clinicians at that location, and so that was one of the times that we were pretty actively looking. Right now, we’re at a point where we just added more office space. Again, that was very organic. Our landlord offered me more office space and then offered and then offered and then offered, and finally I said, okay, but I’m getting ready to leave for some travels. And so we couldn’t I didn’t want to expand when I was going to be out of the office for a couple of months. Now that I’m back, we’re like, we’re we just made a job offer to another clinician that would start in August, when we tend to see an uptick in calls again and we may end up adding to this fall. But I want to make sure that I add clinicians at times when we get a lot of calls.
Jessica Tappana: And summer is not a time when we get many calls. And so I don’t want to add any clinicians in the summer, even though I’m now back and could.
Becky Coplen: Okay. All right. I love that process. And then so how much are you doing in person and how much online? Or is there no online?
Jessica Tappana: There is online. In fact, I have two completely online clinicians. One has totally been online since the start. She started part time then she now is full time. And that just kind of organically happened that she worked her way up and said, hey, I’d like more hours. And I said, great. And then the other used to be an office and has been fantastic. And then they moved for her husband to go to grad school across the country. And she says she still wants to work here. And so, you know, she didn’t have to change jobs. She just moved online. But we knew was coming because, again, husband’s starting grad school. We knew that that was going to happen. And so she just very slowly took away one day in the office at a time. Until now, she’s working fully remotely. And so I do have two totally online clinicians. My other clinicians all are in person, but they can do some online. And so most of us have a couple of online clients I have. I guess I don’t have anyone that’s fully online right now I have one client that’s at my second location, and so I don’t see them in person as often.
Jessica Tappana: So I still do a lot of online sessions, but it really depends. There’s huge demand right now for in-person sessions, as we’re finding at our practice. And so so all of my other clinicians have at least some time that they’re seeing people in person. But I think of them a lot of control over what that looks like.
Becky Coplen: Yeah, I think it’s it’s so nice, even when people have to move locations for spouses, that they can stay and offer that. And then the people who need the more office space, it’s really great to meet people where they are. So. So let’s talk a little about the approaches that you find have been working for your clients specifically, or trauma or I think you focus also in depression and anxiety. What are some of the strategies that you find help the most?
Jessica Tappana: We when I started the practice, I was offering primarily Dialectical Behavior therapy, DBT, and then I was trained in prolonged exposure to treat trauma. We, you know, still have multiple clinicians trained in both of those, but we don’t have a comprehensive DBT program right now. We’ve talked about bringing it back. I personally use a cognitive processing therapy and eMDR a lot more than I use prolonged exposure. Now, I kind of think of prolonged exposure as the like big one.
Jessica Tappana: If the other two, you know, if one of the others doesn’t work or someone just comes in and is like, I just really need the most powerful thing you can throw at my trauma. . Because it is pretty intense. So I actually haven’t had a PE client for a while, but those are the ones. And then for anxiety we do a lot of exposure work with some CBT as well if needed. But I actually have the most clinicians at my practice trained in exposure and response prevention for OCD than anybody else in town, and we’re really proud of that. We have for each of those evidence based practices that I mentioned, we have a group, a group of all of our therapists that are practice trained in that one, and they can meet to consult. And I know our ERP, our OCD group, meets the most frequently. They’re pretty intense about meeting pretty frequently because it’s one that they really like to throw around ideas for exposures. I’m trained in ERP. I haven’t been sitting in on that because I don’t currently have an ERP client, but we’ve been talking about it’s been six months now since I’ve had an OCD client, so I probably should have one soon so I don’t get too rusty. .
Becky Coplen: Yeah. And that’s good. Personally I have someone fairly close to me who’s just started trying to work through some OCD things. I love for you to give us more specifics on that, do you?
Becky Coplen: I saw something on your website about some people needing just, you know, Daytime therapy. Some people needed even more intense. Can you discuss a little bit about the different levels of OCD that you’re seeing? I know you don’t have a client right now, but maybe in the past year or two.
Jessica Tappana: Yeah. Ocd is really near and dear to my heart. My, my son was diagnosed with OCD at age five and we went through family ERP. You know, with kiddos, it’s a lot of working with the parents. And I was so impressed by the program and so impressed with how life changing it was for us and the ways that we still are able to notice when he has what we call sticky thoughts. But they’re obsessions, and it’s so much that I bought the book, , I’m looking right here and I’m like, no, I don’t have that one here. I have some of my other manuals here, but I bought I bought the manual from treatments that work right after he finished. I wouldn’t let myself until he finished because I was like, nope, I’m not going. I don’t want to know what they’re doing until we’re done. That’s when I started really becoming interested in OCD because I think that when we think of OCD, most of us think of the obvious. We think of contamination, OCD, and we think of the person who is quote unquote, a neat freak. In fact, a lot of times when people just like things to be clean, they say, they’ll say like, oh, I have OCD and that’s not actually OCD. What it actually is, is when you have that obsession and that compulsion. And so exposure and response prevention really is right now the gold standard. I’ve been sitting in on some trainings. I went to Abct last year, and then this year one of my clinicians did. And there are some other emerging treatments for OCD as well.
Jessica Tappana: But I really love exposure and response prevention because I can use it with the person who has, you know, what we think of as OCD, but we also can use it with a variety of, you know, with people whose obsessions look different, like my son, one of his was that he would often touch people, and it was a sticky thought or an obsession as a, you know, as our technical term would be obsession would tell him like basically that if he wasn’t touching someone, that he didn’t have any love in his life. And so, of course, when you have that thought, like you have to be constantly touching, and it’s one of those things where I’m like, this is a five year old who, like, can’t not be like in some way, shape or form touching some part of my body. And so we had to walk him through having those experiences where he was like sitting on a chair across the room eventually and still could realize that he was loved and still feel loved and go to bed without, you know, and go to sleep without us. Like just rubbing his back or laying down next to him. He had a at the time, he had like a mattress on the floor. He would sleep in, sleep on so he could like lay down next to him. And we had to get away from doing that sort of thing so that his brain could learn more flexibility and learn to conquer it. It was so hard, but now we’re seeing the amazing impact of our clients that are able to conquer and do all kinds of things.
Jessica Tappana: You know, I had a client, I’ve had clients who have like more relationship focused obsessions and it’s affecting their relationships. I’ve had clients, we’ve had harm OCD, where people are afraid that they’re going to hurt themselves or someone else. We’ve had a variety of types, and just the power of being able to see people get better. I mean, like, we’re like practically dancing out in the halls sometimes going, oh my goodness, you know. And the nice thing about having a group, as opposed to when I was in solo practice, is we can talk about it. And so it literally is like, well, like dance into the other one’s office and be like, do you have a minute? Okay, I’m gonna close the door. It’s like this break through. And we know we tend to know our most a lot of times our OCD clients there. And we just love that treatment so much. And there are enough of us that do it at this point that that we kind of know each other’s clients. You know, the client I did this exposure with last week. Oh my goodness. Let me tell you, they did x, y, z this week. And it was not it didn’t cause them any distress. And and every single week my team has a weekly check in at the beginning of the week, and a lot of times it’s just sharing those. You know, we each get a chance to speak, and it might be like I’m having a rough week, bear with me. But a lot of times it’s like, and I had client successes and it’s just, you know, yeah.
Becky Coplen: That’s awesome. Yeah, I love the excitement and that you’re able to share with people down the hall and give those professional wins. Very cool. Thanks for expanding on that a bunch. Let’s talk a little bit about business side of things. And not that you didn’t have enough going on, but you are also, I believe, starting to help mental health practitioners with some SEO and improving and enlarging their business. So can you talk to us about that?
Jessica Tappana: Yeah. So I believe really firmly that we do the best work when we have a steady stream of the clients that we like to work the most with. For instance, if I really like doing doing ERP, I’m going to work really well with OCD clients if I really like doing cognitive processing therapy, and I’m really passionate about that, I really need to have enough clients that do traa, that need traa work or that have PTSD that I can offer that. And so I didn’t just want to have to take any client that called because I needed clients. And so what we so I started early in my practice, like the first year researching this idea of search engine optimization. How do I get my website to show up on the top of Google? And to this day, I would tell you, I don’t really care if my website ranks for like, counseling near me. I mean, it does now, but that’s not my goal when I’m a lot more worried about is do I rank for PTSD treatment near me? Do I rank for OCD treatment near me? Do I rank for depression counseling near me because those are what we’re most passionate about doing? And so I started teaching myself how to do SEO by spending. At the time I had a newborn, she’d wake up, she’d cry, I would nurse her and get her back to sleep, and then I would be wide awake.
Jessica Tappana: And so I’d be listening to podcasts and reading books. And I have so many darn books on SEO. Attending virtual conferences, all of the things. Actually, the virtual conferences didn’t really start until 2020, but we I just started learning this, and then I was able to outrank some of the other practices in our area that had been around for much longer and theoretically should have ranked above me at that point. I had friends that were practice owners to start saying, hey, can you help me? And I was like, well, I can, but I’m going to have to charge you because otherwise I could be seeing a counseling client. So I joke that it’s the business I accidentally started because that’s really how it happened. And then I brought on two employees that were both in the mental health space already, one of them being a friend from grad school, who also, I mean, from actually we went to undergrad together, but she now has her MSW as well. And we were talking and she’s like, yeah, I’d like to learn that. And so she came on supposedly for ten hours a week. She’s now our director of operations at aspire. I mean, at simplified SEO.
Jessica Tappana: And it just that business also has just grown really organically. We have, I think ten employees now, and I don’t even know how many therapists we serve every month. But simplified SEO has been such a gift. But our focus always is on. We keep our mind on the mission, which is helping therapists get enough of the kind of clients that they want to work with. And sometimes that is just general counseling clients. But if you’re like me and there are certain clients that you do better with, most of our most of the practices we work with, that’s kind of where we start is like, how do we I’m not just trying to get you to the top of Google to get you to the top of Google. I’m trying to get you the right clients so that you can be helping the people that you are meant to help, that you have the skills and expertise and the passion to help. And every single week, that’s what my all of my staff have at least a bachelor’s degree in psychology, social work, or I think once han services. But the focus is always, always, always on. We’re not getting to the top of Google just to get there. We’re getting people matched with the clients that they will serve the best.
Becky Coplen: That’s awesome. It reminds me our last, the last person I talked to passion. They they see clients still, but they are worried about professionals finding work. And like there’s people that need to be hired, and yet they’re not matching with a group practice or whatever. And so they’re doing a lot of work in trying to get what type of therapists or counselors are needed and then getting those people matched because most of their work that they’re doing is online. So it’s all over the country. But it reminds me here of people, you know, like you said, serving who they are most credentialed or passionate about serving. So yeah, that’s very cool that you’re doing that and that it basically just turned into a ten person company. And I love that it’s simplified. Or what is it? It’s simplified. Right?
Jessica Tappana: Yeah. Yeah.
Jessica Tappana: Simplified SEO.
Becky Coplen: Yeah. It’s simple. And yet it really kind of just grew really fast. So that’s really amazing I love it.
Jessica Tappana: It really did. Yeah. The the only thing I ever really set out to do was start a little one person solo practice that I would just that I would just see client after client. That was that was the vision. And then the group practice was somewhat organic of, you know, there were more clients than I need to see. And there were people asking me and eventually that grew and now is pretty purposeful and then simplified. I joke I accidentally started, but some people will be like, okay, what’s your success? Are you a three on the Enneagram that’s like super focused on, like, you know, being successful. And I’m like, no, I’m what I’m focused on is my strong belief that therapy works. And I believe that we as clinicians have the power to transform lives. And I think that if we do good work, I have an abundance mindset in that if we do good work, more people are going to go to therapy. There’s no shortage of clients out there and I think it’s those. I think it’s that passion I have for the clinical work and that passion I have for seeing people reach their goals and reach their full potential as han beings. That has actually led to the growth of my businesses, and I will never say that I’m the best business person in the world, or that I’m the best leader in the world. I’ve learned a lot about those things. I’ve learned more than I ever dreamed about. I’ve even, you know, I would say I’ve even kind of felt my own way of being a leader. But at the heart of it all is really just a desire for to do great clinical work myself and to help others, whether that’s my employee, my employees, my clinicians, or my private practice, or all of the amazing therapists that we serve at simplified, I just want to empower other people to do great clinical work, too, so that we can really make a difference in society. De-stigmatize the idea of asking for help for mental health and help people reach their goals.
Becky Coplen: Yeah, I love that.
Jessica Tappana: And who knows where it will take you in the next 5 to 10 years? I mean, because it grew pretty fast in just a few short years.
Becky Coplen: One thing I wanted to ask about kind of going back to the treatment of trauma and eMDR, because we’ve talked about that many times on here. Would you say EMDR? Maybe it works for both. Do you feel like most success in using that with clients who are bringing out trauma from many years ago, possible adults who had traumas in their childhood, or is it more recent in their just, you know, in the last two years? I don’t know if anyone’s asked you that before, but it’s just been something I’ve been thinking about. Or do you feel like it works for both?
Jessica Tappana: I feel like this brings up a bit of my imposter syndrome because I’m not certified yet in eMDR, although I use it multiple times a week. Yeah. Love it. But I would say for me personally and for my clients, we have used it for both. What I like to think of eMDR is when a past and present kind of start interacting, when there’s this neural network that’s triggered by something that’s happened and it’s showing up in their daily lives. There’s a lot of times when we go with EMDR, whereas if it’s like I was going along fine, my life was great, and then I had this one huge trauma that I just can’t get out of my head. A lot of times that we go more with cognitive processing therapy, which is going to kind of attack that one event and how you think about it a little bit more. But EMDR, I think of is being more can focus on one specific thing. I know my whole team was trained on the assist, which is not eMDR, but it uses a lot of the same principles to help people, like in the immediate after effect, aftermath of trauma. And so, you know, we definitely do that for someone who has just been through a trauma, and we’ve offered that in our community when there’s been something tragic happen. We’ve, you know, called a school and said, hey, we can offer the assist as an immediate intervention. But eMDR, what I love is I feel like EMDR works really beautifully when something doesn’t fit into a neat box and it feels like things are intertwined and intertwined.
Becky Coplen: I know in looking at your website and you know, there’s a video you share, , that you really try to be non-judgmental and help patients feel very safe and welcome. Is there anything else about either the simplified SEO or aspire that you want us to know about that we haven’t gotten to discuss yet?
Jessica Tappana: Yeah, I think that when it comes to Aspire counseling, we really try to look at therapy as a whole experience. We see the beauty of, you know, from the moment someone comes in to our door, I want them to feel welcome. I want them to feel at peace. And so we really consider that everything from our approach to like having a cup of coffee with our clients, or in my case, it’s generally tea. I’m not a coffee person. And I think that when you think about things from the client perspective, you can have such. It’s beyond just empathy. We all are empathetic. We probably wouldn’t be in this field if we weren’t. But it’s about really validating that person as a whole han being and meeting them where they are. So the biggest thing for me, the more the longer I’m in this career, the more I see it as such a gift that we’ve been given that people trust us with their most vulnerable moments. And I think it’s easy to lose sight of that and to take it for granted and just not realize how incredibly special this field is. And it really is special. It’s really not like any other field. I don’t think so.
Becky Coplen: Yeah, I like that. You think of it as like a treasure that they’re willing to share with you. Even, you know, the horrible things that sometimes we hear that someone trusts us to share. That is really important. So I’m glad that you made that point. And yeah, I think it’s a big reason why you’ve had so much success in both fields, keeping it very han and like you said, offering coffee or tea and just making the person feel valued is such a big thing. So thank you for your heart on that and for all the things that you shared with us today.
Jessica Tappana: Absolutely.
Jessica Tappana: Thank you.
Becky Coplen: To our listeners. Thank you so much for tuning in. I hope you felt inspired today by the work that Jessica’s doing, and I’m sure if you needed some help with maybe Niching down or connecting with clients, you can check out simplified SEO. And we just hope everyone has a wonderful day and we look forward to your comments and questions on social media and have a wonderful day! Thanks so much.